Specializing – Atheist Necklace

Originally written for Passion Preferred by me.

The wonderful world of business and of course life sometimes calls for specialization. We see it in professionals all the time.

Legal law

Cardiologist

Spanish translation

Stay at home mom or dad

People specialize. It insures that when you are looking for something you find it. That the focus of the shop or person is clear. "Niche" is another word for a specialized market.

This I am going to look at some of the specialized shops on etsy.

First is Gold Mettle a clever but cutesy name. Before you conclude that that is an insult, cute sells look at Disney. The name made me smile.

Gold Mettle sells one thing. (so far) Atheist Necklaces. She has 6 up currently. Photographing each one one in a slightly different way with different backgrounds. She has 14 sales since sept.

Would you put only one item in your shop. Probably not. It would be nice to see GM expand but what her shop offers is a niche item to a percentage of the population that is usually forgotten. After all how many non atheist have thought about creating a product that declares a non belief?

Yet Gold Mettle has found some success in this focused approach.

What can you learn from Gold Mettle?

Where can you focus your line to a specific group?

Are there things you need to drop to give your line, shop or life in order to become a specialist?

Can your categories help you separate your line or items into niches?

How does your clients see your shop or site? what do you sell?

Atheist necklace Via Gold Mettle @ Etsy

Mysterious trauma

The last of the day’s light is streaming through the window. I spent the day in bed. My guy told me not to get up this morning. He brought my my laptop, books and a personal pizza. Hot peppers, olives and pepperoni.  Today was to rest and heal. My cage ribs hurting like I had been beaten.

My sister in law G described it as “the mysterious trauma” . A few years back I had a chest cold and because of family history of heart murmurs the doctor ran some tests. Told me I was fine and the pain I was feeling was a swelling of my chest bone. Xrays revealed it healed well but inflammation was going to happen from time to time. 

Healing well??? Healing from what. I asked

The accident I was in. said the doctor.

I had never been in an accident. The doctor proceeded to inform me that I had. years ago. The xrays clearly show a severe trauma, most likely a car accident. 

I protested. but there was the xray and a doctor that assured me I had infact been in a major accident. 

Rewind a few more years before that....

I had picked up a box the “wrong” way and pulled my back. The chiropractor looked at my xrays and said my spine was damaged. He wondered how soon after physical therapy was I walking again? 

what?

He too said my xrays showed I was in a major accident. that It clearly showed in the xray and yes of course I seemed to be healing quite well but to not over do it. 

Xray necklace via Tillybloom @etsy

Both doctors estimated the year of the accident. both said the same year.

Now I swear I have never been in a major car accident. When I asked if it could be a minor 
fender bender they said no. Never had physical therapy. Have no idea what the where taking about. Yesterday I woke up with sore ribs by the end of the night I couldn’t turn with out winching. 

So today I stayed in bed per my guy’s orders. G called asked me what happened? And that’s the most embarrassing part. I have no cool story not even a boring story the truth is I have no idea. So G theory is “mysterious trauma” in a former life I was in a accident and it is showing up as physical pain in my body now. 

ok….or I could just be a doof that doesn’t realize I’m getting hurt until a few days later when my body is sore. 

Of course there is also the Geek theory. I had been in an accident but the memories where blocked by time travelers for the safety of the human race. Neither me nor anyone around me remember any such accident. Either way it means a day in bed with streaming netflix and a couple of books.

~

Xray necklace via Tillybloom @etsy

Is it Wrong?

          D, my friend, is afraid of squirrels. I love D. She is funny, even when she doesn't mean to be. 

NY is not the place to be afraid of squirrels. They are all over the place. She avoids parks. Rarely goes near them and never when she has been drinking. It was on one of those occasions that the conversation came up. We had been out to dinner, had a few glasses of port and were walking through the neighborhood. Her fear of squirrels came up. I know some people with odd phobias. Feathers of instance. There is a person I know that is scared of feathers. A male bartender that is afraid of butterflies. Phobias don't have to make sense. The reaction is real enough. 

So when D told me she was afraid of squirrels. It seemed reasonable enough. To many NYers. Pigeons are rats with wings and squirrels are rats with bushy tails. When I asked her why, I'm not sure what I expected. but I didn't expect this.

"A Squirrel tried to kidnap me."

What? Of course I hadn't had that much to drink. D repeated and added to her previous statement.

"When I was a baby a squirrel tried to kidnap me."

I must have looked doubting because she explained it was true. Her father told her so. She was out with her mother and father, sleeping in her baby carriage when a squirrel tried to take her away. No type of "well maybe the squirrel..." had any affect on her. Her father told her and that was it. A reasonable woman in a medical profession decided that squirrels freak her out because of a story her father told her as a child. The story doesn't freak her out. The truth to her is a squirrel did try to take her away. 

So is it wrong that I want to get her this for Father's day? 

If I have to ask it probably is. But I can't help it every time I see a squirrel I think of D.

I'm just happy that D phobia of squirrels is very mild and she just gets a little *insert bad pun here*. 

~

The necklace is Scampering Squirrel Necklace Via RhondasTreasures @ Etsy

Clouds around the World

Have you ever dreamed of traveling the world? Ellie's mom has. Ellie is a dear friend, she is a fellow coach and a fellow jewelry designer. She even has a shop on etsy- Joy Happens. . Ellie recently made this request on Facebook -

Ellie:

I hope this finds each of you well and happy.

I really need help with something.
My mother is terminally ill. We don't know how long she has left...could be a few weeks or if we are lucky, she might be with us for a few months.
My mother has always LOVED clouds and watches out of her hospital window for them.
A couple of days ago, when she was able to speak about it a bit, she said that she would be able to do what she has wanted to do since she was a child...be a cloud and travel all over the world.
I am putting together photos of clouds from all over the world to bring her joy now.

Could you please, please, please either email me (or post them on my FB wall) a photo or a few of clouds in your part

of the world or that you have taken on your travels? Please tell me where they were taken.
It would mean so much to her and to me.
Thank you from the bottom of my heart. ♥
peace, ellie

A cloud hiding my mom's flower in Portugal. - BlissSt

So I ask a favor. Please join this Flickr group Clouds around the World add a cloud and tell us where it comes from!

Help someone travel the World

Love Carolena (akaBlissSt)

~

For the Love of Filigree - Front page Material?

This treasury has pieces with amazing detail. Wonder if it will make it to the front page? Etsy seems to like sleek, mod, front pages. Or simple "Martha stewart" front pages. Would Etsy pick a front page with this much detail? Just wondering....

Vermeil Filigree Butterfly Swirls Pin via BlissSt @ Etsy

Glass and Silver

For the first time both my guy (Indigo Heirlooms) and I have been included in the same treasury and it's a beauty.

Hmm does his water pitcher need a new picture?

Click on the picture of the treasury to be taken to it. Please leave a comment.

The Izmir Charm is @ Blisst on ETSY

Mr. Darcy Proposal Mug

"You must allow me to tell you... how ardently I admire and love you"

Love Austen love the mug! but even if you don't love Pride and Prejudice how loving and wonderful to read each time you take a sip.

personal pet peeve: I like mugs that I can fit 4 fingers in. ( ok I'm strange) but it's not stopping me from buying this one soon.

$15 via Brookish at Etsy